**Kernel brings real data to design**.

They build a Figma plugin that shows data fetched from customer API and allows designers to use them in their designs.

πŸ“Β London

Team:

Problem: Designers need to connect to their data sources and modify received data before using them in the design. Previously, this was a manual task administered by Kernel team.

Solution: Web app to streamline these tasks and hide the underlying complexities from the plain sight.

1. Defining audience

audience.png

audience 2.png

⏱ 1 day

Based on interviews with existing customers, we've identified major differences between small and big design teams. Verticals also matter a lot.

We've decided which audience we focus on first and discussed what roles might be involved in the process.

2. Hypothesizing

assumptions.png

⏱ 1 day

Assumptions. Assumptions all over the place. Like in every startup. Better to have them explicit.

I've collected what we thought we know about our users. We've prioritized it, our confidence and risk of being wrong were major factors.